Marketing Your Home to Sell

You have a wonderful product (your home) and you need to tell the world about it. You have made a great choice in using My Castle FSBO. With our magazine and Internet site you have two major bases covered. An attractive sign in your front yard should also be a priority.  Our Premium Plus signs come with a holder for you to place Photo Fact Sheets. Keep your sign stocked with plenty of these sheets and specify on the sign "By Appointment Only". This will help eliminate drop-ins. If you live off the main street, prominently placed directional signs are very helpful. 

We will supply you with a generous supply of the photo fact sheets to keep on hand. Some of our more industrious clients distribute them at work, community centers, schools, libraries, various relocation companies and other public areas. Note that For Sale by Owner Magazine is already being distributed to several of these locations, however a little extra publicity never hurt anyone. 

Some clients have asked us if they should supplement their marketing campaign with local classifieds. One big benefit of Selling By Owner is that you choose what you want to do. Typically classifieds are black and white line ads only, however they do help get your home out there. Space is limited, so choose words wisely. Think about what makes your home special. Emphasize power or action words, i.e. "Large Wooded Lot" or "Assumable Loan". Be sure to state "By Owner", this in itself creates a powerful image.

Open Houses can help to build traffic into your home. However a few words of caution.  Open houses tend to attract onlookers, curious neighbors etc. You also tend to lose some control if you have several visitors at the same time. At the same time it is very hard to gauge interest levels when you are dealing with multiple guests. Your photo in For Sale by Owner Magazine and Internet ad, in conjunction with the photo fact sheets provide enough detail for truly interested parties. Let these people contact you personally for a private visit. You will find the results much more favorable. 

Word of caution, you will know your marketing campaign is working when you start getting calls from realtors. Some realtors will immediately try to get you to sign a contract with them. Others will claim that they have a client in hand and want to show the house. Politely explain that you will not be paying them a commission, either in part or in full. However, they are welcome to make an appointment for the buyer to see your house, provided the buyer is willing to pay the commission. Beware of signing any contracts, unless of course you want to pay a commission. 

You can do it | Preparing your home | Price to sell | Market to sell
Showing your home | Negotiating/Closing the Deal | Moving